Platts 3rd Annual SBB Green Steel Strategies 2012, Berlin
19-20 April 2012


Upcoming event: Platts 3rd Annual SBB Green Steel Strategies

Defining a Common Perspective for a Sustainable Steel Industry


With the cost to steelmakers of the EU’s carbon pricing scheme likely to increase drastically in 2013, and similar schemes springing up in a number of other steelmaking regions, the steel industry has little time to gain a full understanding of what will change in their business and marketplace. SBB Green Steel Strategies Conference will shed light on these fast approaching developments that are set to affect the entire industry.

Opening remarks by: Hans Jürgen Kerkhoff, President, German Steel Federation


Online Registration Conference Program


Green Steel Report

Confirmed speakers for 2012 include:

  • Hans Jürgen Kerkhoff, President, German Steel Federation
  • Dr Edwin Basson, Director General, World Steel Association
  • Danny Croon, Environment Director, EUROFER 
  • Dr Hans-Jorn Weddige, Head of Climate Change Policy, Thyssenkrup Steel
  • Steve Rowlan, General Manager of Environmental Affairs, NUCOR
  • Dr Matthias Finkbeiner, Chair of Sustainable Engineering, Berlin Technological University
  • Dr Julian Allwood, Group Leader, WELLMET2050 – Cambridge University
  • José Otávio Andrade Franco, Environment Manager, AcelorMittal Brasil
  • Thomas Tillman, Vice President Sales, Jersey Shore Steel Company
  • Arnaud Willems, Partner, Sidley Austin
  • Michel Van Hoey, Partner, McKinsey & Co
  • Christopher Beauman, Senior Adviser, EBRD
  • Simone Ruiz, European Policy Director, International Emissions Trading Association (IETA)
  • Rob Elsworth, Policy Officer, Sandbag
  • Chris Davis, Managing Editor, Steel News and Pricing – Americas, Platts/Steel Business Briefing
  • Roger Manser, Former Managing Editor, Platts/Steel Business Briefing
  • Tomas Gutierrez, Analyst, Platts/Steel Business Briefing


SBB/Platts Green Steel Strategies conference will once again welcome over 130 senior level professionals from across the globe to discuss how the industry can work together to define a common perspective for a sustainable sector industry.


Platts acquired the Steel Business Briefing Group, a leading information provider to the global steel market through its two core businesses, Steel Business Briefing (SBB) and The Steel Index (TSI) in July 2011. The acquisition of the SBB Group enables Platts to provide customers and the markets with the benefit of a larger, highly experienced editorial team, a dramatically expanded number of price assessments, and a far more expansive product and conference mix.


Event Details
Dates:19-20 April 2012
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"A unique forum with broad representation and decision makers from all industry stakeholders - steelmakers, mining companies, steel users, technology providers, regulators, and industry contractors -, providing first hand insights and great interactive sessions.” Partner, McKinsey & Co


 “The SBB Green Steel Technology Conference was a great opportunity to hear from all relevant players about the state-of-the-art and their visions towards green or even sustainable steel”? Chair of Sustainable Engineering, Berlin Technical University

"The SBB Green Steel Strategies conference succeeded in being both authoritative in its coverage and stimulating in its presentations of new ideas and material.  It filled an important gap." Senior Adviser, EBRD


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